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NbC Packaging

Nothing Bundt Cakes needed an updated design for its packaging to make it more cohesive across the board. They were using different designs for different boxes and bags. Below is the original packaging family.

Included in the upgrade was designs for six box sizes; six bag sizes, including a resuable shopping bag and insulated lunch tote; flavor labels; stickers for Bundtlet containers; message card; and cake card instructions.

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To "bring the joy" to others, I added a ribbon to the boxes to depict gifting, I also added confetti to enhance NbC's image as a party brand. Confetti has since been expanded throughout the brand!

To "bring the joy" to others, I added a ribbon to the boxes to depict gifting, I also added confetti to enhance NbC's image as a party brand. Confetti has since been expanded throughout the brand!

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