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Nothing Bundt Cakes Packaging

Nothing Bundt Cakes needed an updated design for its packaging to make it more cohesive across the board. Below is the original packaging family where the design was inconsistent.

Included in the upgrade were designs for six cake box sizes, four paper bag sizes, a reusable shopping bag, an insulated lunch tote, flavor labels, a sticker for Bundtlet containers, a message card, and a cake card instructions card.

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To “bring the joy” to recipients of each cake, I added a ribbon to the boxes to depict gifting, and the confetti reinforces Nothing Bundt Cakes’ image as a celebration brand.

To “bring the joy” to recipients of each cake, I added a ribbon to the boxes to depict gifting, and the confetti reinforces Nothing Bundt Cakes’ image as a celebration brand.

We tested a few different iterations against the original designs, and my design was highly preferred by consumers.

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The confetti mark has since been used across other brand and marketing materials. It even shows up in some of the newer Bakery walls!

The confetti mark has since been used across other brand and marketing materials. It even shows up in some of the newer Bakery walls!